Get rich insights into customer behaviour and preferences for your business and use them to target customers through the right channels. This will help you make the right strategic decisions to increase digital engagement and convert generated leads.
Here's how Vodafone Analytics can help your business:
Digital Engagement Platform
A complete model for reaching targeted potential customers
Identify target customers
based on their preferences
Optimise your mobile promotions
to improve success rate
Maximise Return on Investment on
your marketing spend
Precise filtration* helps reach maximum volume of desired target audience with minimum cost per conversion.
Your business can leverage the below channels to reach your target customers:
SMS: Targeting relevant audience through conventional Text messages and WAP link pushes
Out Bound Dialler (OBD): Brand/Product promotions through automated voice calls to targeted audience
Rich Content Media (MMS): Send videos, images, slideshows: promotions in rich media
Digital Banners: Display banner ads, Programmatic marketing
*based on filtration criteria like Age, ARPU, Gender, Prepaid/Postpaid, Handset Price, Handset Type (Smartphone/Feature Phone), Location (Circle, City, District, Pin-code), Data User/Non-Data User etc.
Identify the right location to expand your enterprise’s retail footprints through anonymised and aggregated data.
Location Analytics can help you to:
Determine the best location for
a new stores based on segmentation
Understand and compare the performance
of individual branches for retail chains/banks
Use data to compare how your
business is performing vs. competition
Access location insights aggregated
over a period of time
*based on filtration criteria like Age, ARPU, Gender, Prepaid/Postpaid, Handset Price, Handset Type (Smartphone/Feature Phone),
Location (Circle, City, District, Pin-code), Data User/Non-Data User etc.
So, let's make your business future ready.
Call us on
1800-123-123-123 or fill in your details below to get a
call back from us.