Bengaluru, August 20, 2012: Vodafone India Ltd., one of India’s leading telecommunications service providers, today showcased the exact replica of Vodafone McLaren Mercedes racing car at Mantri Mall, Malleswaram in Bengaluru. The car, which is similar to the one driven by Vodafone McLaren Mercedes racing stars Lewis Hamilton and Jenson Button, was unveiled by Apoorva Mehrotra, Business Head – Karnataka, Vodafone India. The car will next be showcased at Central Mall, JP Nagar on Aug 19 and at Orion Mall on Aug 20, 2012
Speaking on the occasion, Apoorva Mehrotra, Business Head – Karnataka, Vodafone India said, “Leveraging our global association, we are proud to bring the exact replica of the Vodafone McLaren Mercedes racing car to our customers in Bengaluru. This is in line with our customer connect program where we are always on the lookout for avenues to create and provide a fun and differentiated experience for our customers. We expect that this initiative will provide an opportunity for the motor racing enthusiasts to get up close and personal with the car”.
While the racing enthusiasts in Bengaluru are gearing up for the second season of the much awaited motor racing event to be held at Delhi, in October 2012, they get a chance to see and click pictures with the car during this weekend. The average speed of the Vodafone McLaren Mercedes racing car is 246km per hour, while it can attain a speed from 0 to 96 km in just 2.3 seconds.
Following the activity at the malls, Vodafone India will engage with the corporate fraternity by showcasing at five different business parks - IITPL, Whitefield (Aug 20), at ECOSpace, Outer Ring Road (Aug 21), at Manyata, Outer Ring Road (Aug 22), at Bagmane, Koramangala (Aug 23) and at Embassy Golf Links, Domlur (Aug 24). This will give the enterprises at these parks a chance to see and click pictures with the car.
Recently, Vodafone India, in order to make significant in-roads into the small and medium business community and to give then a platform for easier path of growth, announced the launch of second season of Vodafone Drive into the Big League. This initiative gives one lucky SME, the opportunity to take center stage with their logo on the Vodafone McLaren Mercedes cars at the 2nd Indian Grand Prix. The call for entry for the contest has already begun and is open till end of the month. One of the qualifying rounds for an entry into the Grand Finale will be held in Mangalore in Karnataka in the month of September 2012.
The Technical specifications of the Vodafone McLaren Mercedes racing car are as under:
About Vodafone India:
- 0 -96 kph in 2.3 seconds
- Average speed 246 kph
- 32 valve, 8 cylinder, 2.4l engine (the show car doesn’t carry an engine with it)
- Brake temperatures 300 – 1000 degrees C
- Drivers can experience up to 5Gs
- 2,500 gear changes per race
- Carbon fibre composite body
- Car and driver together weigh 640kg
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company with revenues of over INR 32,000 crores has operations across the country with over 152 million customers. Vodafone India has firmly established a strong position within the Vodafone Group too, making it the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market.
Vodafone India has been awarded the 'Best Marketing Company for 2011' in a survey conducted by a leading financial daily. The company received the 'Most Admired Telecom Operator' and 'Best 3G Operator' awards at the recent Telecom Operator Awards 2012. Vodafone Business Services received the “Best Enterprise Service Provider” at the Frost & Sullivan Awards 2012. The company has also received the globally recognized prestigious ‘Product of the Year 2012’ consumer award for Vodafone Apps Store in the Mobile Services Category. In another survey conducted by Nielsen, Vodafone India was the only telecom player in the Top 10 ‘Most Exciting Youth Brands’ in India.
At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. Vodafone India, in line with its group philosophy has released the Corporate Sustainability Report for India – Footprints 2010-11. To view the online version of the report, please visit www.vodafone.in. Vodafone India has been awarded the prestigious “Golden Peacock Award” for corporate social responsibility for 2012.
Vodafone Group is one of the world's largest mobile communications companies with revenue of £46.4bn and 404 million customers as on March 31, 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com.
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Mansi Tiwari I Vodafone India Priya Wilson I Adfactors PR
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