Helping link a multinational giant and Indian farmers​​​​​​


Thank you


Thank you for your interest. Case Studies sent successfully!

Loading... Please wait...
Helping link a multinational giant and Indian farmers 

Vodafone equipped one of the world's largest confectionary companies, which has 70% market share in the chocolate segment, with its solutions. This linked the company to its 55,000 cocoa farmers, thus letting it produce more with greater efficiency, making it a Ready Business.


Business Challenge

  • The confectionary company needed to establish direct communication with its cocoa farmers instead of doing it via agents.
  • Agents collected information of the ready-for-sale cocoa and passed it on to the sourcing team of the company. This was part of a backward integration programme that would help reduce the high lead time in sourcing and procuring the cocoa. All this in a manner that would make the farmers comfortable.

Vodafone Solution

  • With a fundamental insight that farmers are more comfortable talking to someone rather than access messaging, Vodafone devised its solution in the form of a voice portal.
  • Each farmer was identified with a unique code (the mobile number). They were required to call into the company's toll free number to indicate the quantity and date of availability of his produce.
  • The farmer was comfortable with the format since the voice that greeted him was in his own language. This information was collated and provided to the logistics team to aid in planning their collection routes.
  • The team was also given an online interface to view all the logs sent by farmers across India.

Business Benefit

  • An easy-to-use online interface gave the company all the farmers' information, like name, address, area manager, etc.
  • Critical cocoa produce data was now easily available at the company's fingertips.
  • Vodafone sweetened the profits – not only of their confectionery client, but also their 55,000 cocoa farmers.

So, let's make you a Ready Business too.

Call 1800-123-123-123 or request a call back. Click here



All content, information and/or links provided within this web site or the site linking to this disclaimer, are offered only as general information. This is to further inform the subscribers /customers / users that by clicking on the link , you will enter the website of a third party which is not owned, controlled or endorsed by Vodafone India Limited and its affiliates ("Vodafone"). Such information is provided only for the convenience of the subscribers / customers / users and Vodafone does not undertake any liability or responsibility for the details, accuracy, completeness or correct sequence of any content or information provided in the linked site. Neither Vodafone nor any of its agents or licensors shall be liable for any direct, indirect, incidental, special or consequential loss or damages (including, without limitation for loss of profit, business opportunity or loss of goodwill) whatsoever, whether in contract, tort, misrepresentation or otherwise arising from the use of the linked site. The information available on the website is subject to change, update, revision, verification and amendment without notice and such information may change materially.