Helping OYO with analytics-driven communications​​​


Thank you


Thank you for your interest. Case Studies sent successfully!

Loading... Please wait...

Vodafone’s solutions helped OYO, India’s largest hotel network, ensure better ROI on their marketing activities and become a Ready Business.


Business Challenge

  • OYO needed to generate higher quality business leads and improve the ROI on marketing activities
  • They wanted to identify different customer segments across multiple cities
  • OYO needed to create custom communication for these target audiences

Vodafone Solution

  • Vodafone’s Digital Engagement Platform, a proprietary analytics tool, helped filter target customers into groups such as business executives, frequent travellers, couples, tourists and youth for OYO
  • Tailored messages with attractive offers were then pushed to each of these customer segments

Business Benefit

  • Lead generation showed significant improvements for OYO over their earlier process of regular SMS blasts
  • Engagement was improved with tailor-made messages to specific customer segments
  • The targeted messaging campaign resulted in improved ROI

So, let's make you a Ready Business too.

Call 1800-123-123-123 or request a call back.Click here

​​ ​​​​​​​​



All content, information and/or links provided within this web site or the site linking to this disclaimer, are offered only as general information. This is to further inform the subscribers /customers / users that by clicking on the link , you will enter the website of a third party which is not owned, controlled or endorsed by Vodafone India Limited and its affiliates ("Vodafone"). Such information is provided only for the convenience of the subscribers / customers / users and Vodafone does not undertake any liability or responsibility for the details, accuracy, completeness or correct sequence of any content or information provided in the linked site. Neither Vodafone nor any of its agents or licensors shall be liable for any direct, indirect, incidental, special or consequential loss or damages (including, without limitation for loss of profit, business opportunity or loss of goodwill) whatsoever, whether in contract, tort, misrepresentation or otherwise arising from the use of the linked site. The information available on the website is subject to change, update, revision, verification and amendment without notice and such information may change materially.