Helping OYO with analytics-driven communications​​

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Vodafone’s solutions helped OYO, India’s largest hotel network, ensure better ROI on their marketing activities and become a Ready Business.

 
 

Business Challenge

  • OYO needed to generate higher quality business leads and improve the ROI on marketing activities
  • They wanted to identify different customer segments across multiple cities
  • OYO needed to create custom communication for these target audiences
 
 

Vodafone Solution

  • Vodafone’s Digital Engagement Platform, a proprietary analytics tool, helped filter target customers into groups such as business executives, frequent travellers, couples, tourists and youth for OYO
  • Tailored messages with attractive offers were then pushed to each of these customer segments
 
 

Business Benefit

  • Lead generation showed significant improvements for OYO over their earlier process of regular SMS blasts
  • Engagement was improved with tailor-made messages to specific customer segments
  • The targeted messaging campaign resulted in improved ROI

So, let's make you a Ready Business too.

Call 1800-123-123-123 or request a call back.Click here

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