Dr. Ravi Shanker Singh is a third generation business owner and the Director of Shree Dhanwantri Herbals, a herbal pharmaceutical manufacturer based in Amritsar. He stepped into the family business in 1996 with one aim - to further the family's legacy.
This journey however was not an easy one. In the beginning, he had to consider the opinions and views of his senior employees on 'how to run the business'. They were the same seasoned employees who saw him as a child in his father’s office, and still did. That perception changed because of his father's 'Suno sabki, par karo apni' philosophy (listen to everyone, but do what you think is best).
Growing with Vodafone
He focus was to capitalise the market and achieve a 200% growth over the next five years. To do this he needed to increase distribution by taking his business online. Vodafone partnered with him to see his vision materialise.
Through Vodafone Location Tracker (VLT), the company was able to track Medical Representatives who travelled across India. This had a direct effect on the productivity of his work force. Apart from VLT, his business is also equipped with Voice and Mobile Broad Band services from Vodafone.
He currently has 275 VLT connections across India and plans to scale this number up in the next few months.
Today, Shree Dhanwantri Herbals Pvt.Ltd. is a Ready Business