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Vodafone’s Friendship Day Campaign Urged People To Befriend People For Real

Campaign encourages people to unfriend virtually and befriend friendsin real world

National, 05/08/2019

A few days ago, Bollywood friends Neha Dhupia and Soha Ali Khan unfollowed each other on Twitter and Instagram causing a media frenzy and catching the attention of several fans and followers on social media. While the Bollywood paparazzi’s were still wondering the reasons for souring relations, the two actresses eventually revealed the reason on how they unfollowed each other so that they can catch up and befriend each other in real life. This was part of #FriendsUnPlugged campaign by Vodafone on Friendship Day. The initiative conveyed the message about the need to connect and communicate with our friends and loved ones in real world and not merely like, comment or share on their life’s updates on social media.

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